How To Find a Marketing Data Analyst job
Let’s start by taking a look at what a data analyst does on a day to day basis:
What Does A Data Analyst Do?
Data Validation – collects, validates and cleans data.
Data Management – imports, transforms and loads data into a Microsoft Access, SQL Server or Oracle database using tools like SQL Server and Oracle Data Bulk Import Routines or Data Extraction, Transformation and Loading scripts.
Your post graduate background in statistics already equips and prepares you for this task.
Some of these reports may have to be designed in tables using CSS/ HTML and some others will be presented as written documents or with graphs and charts.
How to Find a New Data Analyst Job
Broaden your Data Analysis Skills: SAS and CDM (clinical data management) foundation courses alone may not be enough for an entry level data analyst job because data analysts work with other tools like Microsoft Excel, Microsoft Access, SQL Server and Oracle.
So, an employer reviewing your resume may decide that the only data analysis tool (SAS) which you know, is not used or needed for the job in question.
Database Skills Required for Data Analysis Jobs – with your post-graduate degree in Statistics, you are superbly positioned for entry level data analyst jobs.
However you also need strong database skills because that is where the data you are working with will be stored in.
Some Data Analyst tools provide you with an interface for analyzing data without looking at the underling tables or having to write SQL statements.
However, many data analyst positions still require that you to have those skills even when you don't use them on the job.
Personal Branding for Data Analysts – your ability to market your career decides how you are perceived at the data analyst job interview.
Based on your post-graduate statistics degree and your background in marketing, you should reposition yourself online as a skilled statistician or data analyst with a background in marketing because employers prefer skilled and experienced professionals.
My recommendations are that you broaden your skills by learning an enterprise database development platform and that you also start a personal branding campaign that positions you as an experienced statistical marketer.
I hope that I answered your questions about finding a data analyst job.
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